The creative imperative for disability tech
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
While the moral and ethical reasons behind focusing on technology to help people with disabilities is clear, there are also business and creative benefits that often go unspoken.
Beyond the economic drivers of catering to the estimated one billion people in the world who have some form of disability, tech companies that focus on this area have the potential to become leaders in innovation.