Katherine Vero from Newcastle says her elderly mum Jo used to love to go shopping, but after she developed dementia, she says the weekly shop became ‘increasingly difficult and stressful’ for both of them.
‘But I didn’t want her to stop going out and become isolated,’ she explains. ‘I wondered if there was a way to help us enjoy shopping.’
After her mum passed away, Katherine came up with the idea of ‘slow shopping’ – an afternoon once a week when elderly and vulnerable customers can take a little longer over their shop.
The idea is now being trialled by one Sainsbury’s store in Gosforth, Newcastle-upon-Tyne, every Tuesday from 1pm to 3pm.