Channel 4 is marking International Day of Persons with Disabilities on 3 December by launching a global #PurpleLightUp campaign across its network.
The day encourages people to recognise disability by wearing purple and calls on businesses to use the colour in their logos, websites and offices. The #PurpleLightUp movement, created by the organisation PurpleSpace, celebrates the economic contributions made by disabled people.
Dan Brooke, Channel 4’s chief marketing and communications officer and board diversity champion, said: “In the UK, there are seven million people of working age with health conditions or disabilities and an astonishing 50% are unemployed.
“This represents a huge wealth of talent which is simply going to waste. And it’s not just the people themselves who are losing out; businesses are losing out, as is Britain plc.”