An Asda supermarket is set to introduce a ‘quiet hour’ to help autistic shoppers after the store’s manager experienced how daunting the experience can often be for those living with the condition.

Asda Living in Cheetham Hill, Manchester, will introduce special measures including stopping escalators and turning off in-store music and televisions to make the store suitable for people with autism, who are often sensitive to loud noises.

Autistic customers will also be provided with a specially created map that features pictures instead of words.

The pioneering scheme is the idea of store manager Simon Lea who says that customers will be able to ‘hear a pin drop’ when the scheme launches next month.

Read more:

Store manager Simon Lea was inspired to set up the new scheme